Join Our Team at Skin and Cancer Institute!

Are you passionate about dermatology and skin health? Do you thrive in a dynamic, patient-focused environment? Skin and Cancer Institute is looking for dedicated professionals to join our team!

Why Join Us?

Skin and Cancer Institute is one of the largest U.S. dermatology networks in the country, with 60+ locations across California, Arizona, Nevada and New Mexico. The organization specializes in medical, surgical, cosmetic dermatology, and skin cancer treatment.

Summary of Position

The Digital Marketing & SEO Specialist is responsible for administering, maintaining, and optimizing Skin and Cancer Institute’s websites and digital properties across multiple clinic locations. The primary focus of this role is hands-on website administration and mastery of technical, on-page, and local search engine optimization (SEO), with responsibility for website health, performance, crawlability, indexing, and organic search visibility.

This role combines technical website ownership with advanced SEO execution: diagnosing website and search performance issues, implementing improvements, validating results, and maintaining clear documentation. Online reputation management, Google Reviews growth, and content optimization are supporting responsibilities that complement the core website administration and SEO priorities and help strengthen online credibility and patient acquisition efforts.

• Work Category: Permanent & Full-time
• Work Location: Philippines - Remote, Direct Hire
• Work Schedule: Mon-Fri 8AM - 5PM PST

WHAT YOU'LL DO

Website Administration & Technical Ownership (Primary Focus)

• Own day-to-day administration and maintenance of all SCI websites and digital properties, including hands-on CMS management and timely resolution of website issues.
• Proactively monitor website uptime, functionality, accessibility, and performance; troubleshoot issues and coordinate resolution when developer or vendor support is required.
• Diagnose and resolve broken links, redirect issues, crawl errors, and page-specific defects; verify fixes and document the outcome.
• Execute website updates, content publishing, and landing page creation; check functionality, formatting, mobile responsiveness, and SEO elements before and after publishing.
• Maintain clear website architecture, navigation, and internal linking to support usability, content discovery, and search engine access.
• Monitor page speed and Core Web Vitals, identify performance bottlenecks, and implement or coordinate improvements with developers and vendors.
• Validate mobile-friendly layouts and responsive functionality across key website pages and after material updates.
• Conduct recurring website audits, prioritize findings by impact, and track corrective actions through completion.
• Serve as the primary coordination point for website enhancements and technical issue resolution, clearly distinguishing work handled directly from work requiring developers or vendors.
• Maintain website administration documentation, change logs, issue records, and post-update validation results.

Search Engine Optimization (SEO) Mastery (Primary Focus)

Technical SEO

• Lead comprehensive technical SEO audits, translate findings into prioritized action plans, and implement or coordinate remediation.
• Use Google Search Console to diagnose crawlability and indexing issues, investigate affected pages, and validate corrective actions.
• Administer XML sitemaps, robots.txt files, canonical tags, and redirects with a clear understanding of their impact on crawling, indexing, and duplicate content.
• Identify root causes of technical SEO issues, implement appropriate fixes, and verify their effect on site health and search performance.
• Develop and maintain website structure and internal linking strategies that align service, provider, clinic, and location pages with targeted search opportunities.
• Continuously monitor technical site health, track unresolved SEO issues, and document completed fixes and validation results.

On-Page SEO

• Perform in-depth keyword research and competitor analysis; map target keywords to relevant pages and prioritize optimization opportunities.
• Apply advanced on-page SEO techniques to page titles, meta descriptions, heading structure, image tags, and content; validate implementation accuracy.
• Optimize service, provider, clinic, and location pages using page-specific keyword strategies and relevant content improvements.
• Integrate SEO checks into new content and landing page publishing workflows so optimization is completed before launch.
• Maintain consistent keyword targeting across website content and review results to refine optimization priorities.

Local SEO

• Administer and optimize Google Business Profiles for all clinic locations, maintaining accurate business information and alignment with website location pages.
• Develop and execute location-specific SEO improvements to strengthen local map pack visibility and search rankings.
• Manage local directory listings and citations.
• Ensure consistency of business information across online platforms.
• Analyze local search performance by location, identify gaps, and prioritize corrective actions using available reporting tools.

Online Reputation Management

• Monitor online reviews across Google and relevant healthcare review platforms.
• Track patient feedback and reputation performance by location.
• Coordinate review-response workflows and escalation processes.
• Assist leadership in identifying recurring trends from patient reviews.
• Monitor competitor reputation performance and industry benchmarks.
• Create monthly online reputation reports and recommendations.
• Support initiatives that improve patient satisfaction and online ratings.

Google Reviews Growth & Engagement

• Develop and implement strategies to increase Google Reviews across all locations.
• Monitor review acquisition performance and trends.
• Create and optimize review request workflows.
• Identify opportunities to increase patient participation in review programs.
• Track review volume, ratings, response rates, and overall reputation scores.
• Collaborate with clinic leadership to improve review generation efforts.
• Recommend processes that support ethical and compliant review acquisition.
• Establish review-growth goals and monitor progress against targets.

Analytics, Reporting & Performance Monitoring

• Track organic search rankings and website traffic trends.
• Monitor Google Analytics and Search Console performance.
• Create regular SEO, website performance, and reputation reports.
• Analyze organic conversion trends and user behavior to identify website and SEO improvement opportunities.
• Monitor website health metrics and performance indicators.
• Turn website audits and search performance data into prioritized recommendations, with implementation steps and follow-up validation.
• Present findings and progress updates to management.

Content Optimization Support

• Optimize existing website content to improve organic visibility.
• Recommend new content opportunities based on keyword research.
• Support optimization of service pages, provider pages, and location pages.
• Ensure content follows SEO best practices and organizational standards.
• Monitor content performance and recommend enhancements.

WHAT WE'RE LOOKING FOR

• Minimum 3 years of relevant experience, including hands-on website administration and SEO implementation; general digital marketing experience alone is insufficient.
• Demonstrated mastery of technical, on-page, and local SEO, including the ability to independently audit websites, diagnose issues, implement solutions, and validate results.
• Strong hands-on proficiency administering WordPress or similar CMS platforms, including page updates, content publishing, navigation management, and website troubleshooting.
• Advanced working proficiency with Google Analytics 4, Google Search Console, and Google Business Profile for analysis, issue diagnosis, and optimization.
• Practical ability to monitor and improve website performance, page speed, Core Web Vitals, mobile responsiveness, and accessibility; working knowledge of HTML and CSS for routine website updates and troubleshooting.
• Experience with online reputation management and review monitoring, with the ability to support these activities alongside primary website administration and SEO responsibilities.
• Strong analytical and technical problem-solving skills, including prioritizing audit findings, documenting changes, and connecting implementation work to measurable website and search outcomes.
• Excellent written and verbal English communication skills, including clear technical documentation and concise reporting to leadership, developers, and vendors.
• Ability to independently manage website and SEO priorities in a remote environment, recognize issues requiring specialist support, and coordinate work through resolution.

Preferred:

• Healthcare marketing experience. 
• Multi-location SEO experience. 
• Experience with reputation management platforms and tools. 
• Advanced HTML and CSS troubleshooting skills beyond routine CMS administration.
• Advanced proficiency with SEO audit, crawling, keyword research, and local SEO tools such as Ahrefs, SEMrush, Moz, BrightLocal, Screaming Frog, or similar platforms.
• Proven experience increasing organic traffic and growing Google Reviews. 
• Experience managing website accessibility and performance initiatives.

Education:

• Bachelor's degree in Marketing, Digital Marketing, Information Technology, Computer Science, Communications, Business Administration, or a related field preferred.  
• Equivalent combination of education, professional training, and relevant work experience may be considered. 

WHAT WE OFFER

• Competitive salary based on market
• Professional development opportunities
• Supportive and fair work environment

To apply, please submit your resume and, if available, examples of websites, SEO campaigns, digital campaigns, reporting dashboards, or other marketing work you have directly supported.

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